‘The Bearded’ is a collaboration project between Blood Becomes Water and Imaginary Archive by Tihomir Stoyanov. Through an extensive collection of donated and found photography, the book explores the image of Dyado Mraz (Grandfather Frost), who replaced Santa Claus during the communist rule in Bulgaria. The book captures Dyado Mraz’ school visits and the “exciting” moment of handing out gifts to children from the 1950s to his gradual disappearance after 1989. A brief accompanying text suggests the figure’s centuries-old roots, tracing the “good old man” from ancient mythology, writings and Christian charity up until the moment the regime seized the country.
The Bearded
Photos by Tihomir Stoyanov / Imaginary Archive
Technical Details
Year: 2025
Editor: Raya Boteva
Designer: Rosie Eisor & Raya Boteva
Illustration: Rosie Eisor
Proofreading: Hristo Kaloyanov
Photography: Imaginary Archive by Tihomir Stoyanov, Central State Archives of Bulgaria & personal contributions.
Cover typography: Robin Renard
Dimensions: 14.8 × 10.5 cm
Pages: 106 pages
Cover: Flexible; Matt Coated paper (FSC) 300g/m², gold lamination
Body: Matt Coated paper (FSC) 170 g/m²
Binding: Glued square spine (11.5 mm)
Printing technique: High-quality digital print
Language: English / Bulgarian
Edition: 100 copies
ISBN 978-619-92838-3-7
